Combined Ad Performance Overview
Daily Conversion Heatmap
Google + Meta combined conversions per day
Google Ads Breakdown
Google AdsConversion Breakdown
Standard conversions classified by type:
Campaign Performance
| Campaign | Spend | Clicks | Impr. | Conv. |
|---|---|---|---|---|
| PMax | Local General | $1,283.84 | 100 | 5,144 | 26 |
| PMax | Expanded Locations | $228.56 | 38 | 1,498 | 4 |
| PMax | Wed & Thurs Only | $19.71 | 7 | 128 | 0 |
| PMax | Website Traffic | $6.36 | 4 | 77 | 0 |
| Total | $1,538.47 | 149 | 6,847 | 30 |
Meta Ads Breakdown
Campaign Performance
| Campaign | Spend | Clicks | Leads | Purchases |
|---|---|---|---|---|
| Lead Campaign | $587.14 | 404 | 40 | 10 |
| Traffic Campaigns | $94.59 | 147 | 0 | 0 |
| Total | $681.73 | 551 | 40 | 10 |
Top Performing Creative
SMS / MMS Campaigns
SMS/MMSActive MMS campaigns sent during this period across both brands:
DS4C (Diabetic Supplies 4 Cash)
Sin City Diabetics
Social Media Planner
Key Observations
Meta Ads Lead Campaign continues to be the primary driver — delivering 40 leads + 10 purchases at $13.63 blended CPA this week. The lead campaign consistently outperforms traffic campaigns.
Google Ads PMax | Local General carries the bulk — accounting for $1,284 of $1,538 total spend and 26 of 30 conversions. The Expanded Locations campaign added 4 conversions at a higher CPA.
Weekend Meta performance strong despite $0 Google spend — Saturday and Sunday saw Sin City Google paused (same weekly pattern), but Meta compensated with strong lead volume on both days.
MMS campaigns launched across both brands — DS4C and Sin City Diabetics MMS campaigns are live in GHL, adding an additional outreach channel beyond paid ads.